| Edited by Omar Abasi |
Due to the content our film has, it would only be fair to say our main target audience would be the young public of today's society, as they, in some way, could relate to the film and the colloquialism used. Marketing-wise, that is a very clever move, as most of the cinematic profit, arguably, comes from this audience. Examples include Harry Potter, which aimed at teenagers, and the young public, and today it is a world-wide success. Films like Twilight and Hunger Games have followed in these steps, and have also gained recognition, and a strong fan base that an older audience most likely can't construct. This allows films to ensure that they can also have a strong form of synergy, since if they're fan base is strong, they will be able to actually sell in other aspects.
Furthermore, by aiming at teenagers we do not exclude older people, as they're are people that are interested in this, and due to the fact the content of the film covers how a young boy, who suffers from immense peer-pressure, has to make a life-changing choice which can lead to disastrous consequences reverberates what is happening in today's society. This insinuates that people will be interested in finding out this, as an older audience will be able to somewhat understand what the youth of today are going through, or could be going through. It is evident that young crime rate is soaring, and so it is an important subject which this film promises to cover accurately.
Films that could be compared to Split would be the likes of Kidulthood, Shank etc. However, none of these films focus on the peer pressure that teenagers go through, which in today's society is a very serious issue, and that is something Split covers, and revolves around. Like the titles listed above, Split does not just focus on the actual gang-life, and the problems that can occur to a Gang, but focuses more on the individual, and how those who aspire to escape from the clutches of the gang life are held back.
The movie itself has been designed in such a way to actually inspire our audience, which is also another key reason why we have actually chosen a teenager audience. Hopefully the determination represented by Bradley Keano will be something our audience, who may be in a similar situation, can gather confidence from and use to converse themselves to actually do the right thing, and make something of themselves.
The representation has been something of a catalyst, as it ensures that we pull the right audience in. Like I mentioned earlier, it was important we actually pulled the right people in, and ensured our interpretations were accurate in order to actually ensure people could relate with it. Peer pressure is a very serious issue, and therefore we needed to take care and time into actually representing it to the best of our ability. A main aspect was the representation of age, as the age was what the whole situation revolved around. Bradley Keano is a teenage boy, who is on that point where he needs to make a decision that will affect the rest of his life. Furthermore, we needed to bear in mind the area he lived in, which would be gritty and bleak, and the fact he is part of a gang expresses that his language style would change, and suit more to that of the street-talk. The walking of the character would also be a major representation, even though it could be classed as a minute aspect, it still helps construct that overall judgement of the character.
However, in order to aid us inject some more emotion in to the film, we have ensured that the character's representation differs depending on his surrounding environment, which actually reflects the mass amount of peer-pressure he is going under, and the fact he has to keep up a pretense in order to ensure that his gang friends, who have been his friends for most of his life, are satisfied he is not straying. This also insinuates that Keano actually wants to lead this other life, but can't due to the expectations he has from his friends/fellow gang members. This itself is a stepping stone in the film, and adds the emotion into the film, as it is made clear that Bradley Keano is being restrained from achieving what he wants, and the film follows how he attempts to overcome these restraints.
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